Social Planner – Custom Date Range & Comparative View in Statistics

Modified on Fri, 17 Apr at 6:35 AM

What’s new
Social Planner Statistics now support custom date ranges along with a comparative view, allowing users to analyze performance over any timeframe and compare it with a previous equivalent period.
This replaces the earlier fixed 7-day analytics view and enables more flexible, self-serve insights for campaigns, trends, and growth analysis.
How it works
  • Custom Date Range Selector
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  • Select any start and end date using a calendar picker
  • Quick presets available: 7 days, 14 days, 30 days, Custom
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  • KPIs, totals, and charts update instantly based on the selected range
  • Compare With Previous Period
  • Compare the selected date range with the previous equivalent window
  • Presets include: Previous Period, Previous 7 days, Previous 30 days, Custom
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Percentage change indicators shown across:
  • Total Posts
  • Likes
  • Followers
  • Impressions
  • Comments
  • Smarter Graph Scaling
  • Short ranges show daily data points
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Longer ranges automatically use aggregated views for better readability
Why it matters
  • This enhancement enables users to:
  • Analyze performance across exact campaign windows
  • Compare growth trends without exporting data
  • Generate clearer insights and client-ready reports
  • Reduce reliance on external analytics tools

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